Figma & Framer
Kelsey Leslie (Owner)
Ideation, design, development
Background
6 months
Timeline
Stakeholders
Tools
Role
Created an app for individuals to spark their creativity and imagination with a new shape every day to sketch on top of. Designed and developed entirely by myself.
Discovering User Needs
The Challenge
How can I create an experience where people of all ages can fuel their creativity, do a focus task, and have some daily drawing practice?
Goals for tool
Usability
Users need to be able to get a new unique image every day that they can also draw on top of. They need a way to download their drawings so they can share them with their friends. They need a place where there can be free play as well.
Metrics to evaluate success
Time on the app, sessions per month, download clicks
Competitive Analysis
Analysis of the market
Goals:
Results:
Research, Brainstorms, and Wireframes
Research and learning
I used the Procreate app to test out my idea before designing or coding. anything. I had users of all ages test to make doodles with shapes.
Goal:
My goal with this test was to see how users went around drawing on top of the shapes. I wanted to know what colors they used to doodle with, and their reaction to the game afterward.
Results:
The biggest takeaway was users of all ages loved the game. They came back for more, and they panned and zoomed to get a better view of the shape.
Brainstorming and Ideation
Once I gathered and observed users creating shapes and drawings I went on Figjam and started brainstorming ideas and sketching concepts.
Goal:
I needed to map out what exactly this app will be or become. Which other directions could I take a drawing app?
Results:
I was able to map out group games, drawing education, sharing, profile, art therapy, and more. This was also the first initial drawings of the app pages and helped me go into the wireframe stage.
Wireframes
I took my sketches and started making a variety of wireframe pages.
Goal:
I wanted to see how the pages would connect in a cohesive way where users wouldn't get lost or confused.
Results:
I was able to visually see how the app could take shape and I could also see how big of an engineering project my ideas would be. Seeing as this was my first iOS development project I need to scope down to a MVP.
Marketing Design Hurdle
What is the Brand?
Problem: Most drawing brands felt outdated and very immature.
Solution: Make doodling current and more universal for all ages.
